1. It's the only time buying games feels just as naughty as pirating

via omgwtfbbq

2. Your patience is always rewarded

anime steam sale
via reonasa

3. and when the time finally comes, it's magical.

animation by Checkpoint Gaming

4. It's a vicious cycle

via mugglestudiesprofessor

5. But you can survive if you have a solid strategy

  master race
via Krawser_

6. Above all else, you must be strong!

  braveheart  
Comic by Roberto Flores

7. Believe me, it's going to be tough

via Vicyorus

8. These sales seem to strike when your wallet is most vulnerable

goofy dad
via blakknotgaming.com

9. And yet, we should be thankful to the team at Valve

via tommone

10. Digital distribution has been a boon to consumers and indie publishers

gaben pixel fight
via GiantMiniatureSpaceHamster and crawlgame.com

11. Why not splurge on some amazing experiences?

via br-keller

12. It's become an essential part of gaming culture

steam cosplay
cosplay by dunesand 

13. The key is to practice a little self-control

wallet
via Koth

14. Buy things you want, for what you think is a fair price, it's simple really.

fortune cookie
via Monopally

15. So only one question remains...

whaddya buyin
via jellywonka