The worst news of all: this is a launch game for the PS4.
It's the next generation of hype.
Videogame advertising should be almost impossibly simple: all anyone needs to hear is that it's a videogame, it's fun to play, and that's it. "Videogames are fun, you should buy this one because look how fun it is!" Nothing more is necessary. But maybe it's because of the utter simplicity needed that marketing for videogames gets so weird to set your videogame apart, maybe the ad should be a surreal journey into a bizarre, trippy, nonsensical world?
The answer to that question is "no, really you shouldn't do that, that's just confusing", but don't tell the gaming industry that, because they're pretty committed to it. Here are the worst videogame commercials of all-time.
20. Sega CD
You know when you're watching TV and a guy comes on and starts berating you about something and you have an IQ of 35 so you're incapable of speaking other than grunts and well, relatability is probably not the goal here. The goal is to show how the weird, bad graphics of the Sega CD will cause a wind tunnel in your home and briefly turn you into a skeleton and finally turn you into the Joker. "Sega CD" is a pretty disappointing answer to how he got those scars.
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User rights were just frozen in carbonite.