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Normally the news of a videogame company changing their logo wouldn't be very big news (or even worth discussing at all), but then again Ubisoft has a way of screwing up even the most miniscule things in the entire world - the French gaming publisher announced yesterday that their logo had gone through a redesign and introduced the world to "the new Ubisoft swirl":

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Their previous logo had been in use since 2003, and this attempt SEEMS to be going for something more minimalist and simplistic - but winds up looking half-assed and unfinished. And since the internet has never really been shy about criticizing Ubisoft when they release something ugly and incomplete-looking, they're taking them to task on this uggo logo.

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via minatureone

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via kayonesoft

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via ikkkou

But probably the most popular take on the sad new logo is the one that realizes the TRUE meaning of it - it's just the poo emoji viewed from above:

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via _NITRISS_

...which got so big that someone actually 3D printed it.



Regardless of your feelings about the new logo, I think we can all agree that they should go back to their dope 80s logo. Seriously, this is better than any swirly-thing:

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