Up until 2015, Arby's and nerd culture were the farthest thing from synonymous. But thanks to their Director of Digital & Social Media Josh Martin and Roar Groupe head Jennifer Barclay joining forces back in 2015, the fast food joint's Facebook and Twitter pages managed to hijack out imaginations with recreations of classic games, movies, TV shows, and more almost out of nowhere.
Martin and Barclay work in unison to come up with ideas that are then pitched to the higher-ups at Arby's. It's the Safe Nerd Re-Branding compared to, say, Sonic The Hedgehog's full-blown memetown on Twitter, but they're a fun and creative way to get people to care about food. Would you eat a lambda onion ring? What about a Pumpkin Hill milkshake? I...might. Either way, these are some of the best gaming noms money can buy.