Official corporate Twitter pages usually come in two flavors. Most of them are heartless social media machines that come off as cold ploys to win over #millennials, #even though they don#t know how hashtags# work. A growing number, however, play with the audience that might be only following them ironically. Two shining examples of this disparity have emerged recently in a passive-aggressive Twitter beef that involves cereal, snack food and cat dicks.
Though it's been happening for some time, it all came to the attention of the internet in late 2015, when Gawker noted that almost every time that cereal mascot Tony the Tiger tweeted, a flurry of suggestive furry-related comments would follow. Sometimes these lewd come-ons would even spring up unprompted.
Here are a few examples. You know, for posterity.
Send dick pics @realtonytiger-- snake with party hat (@xandreadiaazz) August 24, 2015
@realtonytiger put that cereal in my ass daddy-- Rope Dog (@ropedog_ebooks) November 4, 2015
@realtonytiger fist me tony i love you-- heterophobia (@PapyrusFucker) March 14, 2015
The story eventually got picked up across the internet, and everyone had a good laugh at some poor intern's expense. The "campaign" was met with some controversy, since some furries that thought the comments were painting the community in a bad light, but the offending parties (often real furries themselves) said they were just having some fun.
Everyone more or less forgot about it, until earlier this week, people started getting blocked by Tony's Twitter account.
I mean, you kind of can't blame Tony on this one. As silly as it is, asking someone to "frost their flakes" could qualify as sexual harrassment.
But then Tony took it a step too far, and started blocking furries that didn't even do anything in the first place.
I'm all for showing your stripes, feathers, etc. But let's keep things gr-r-reat - & family-friendly if you could. Cubs could be watching-- Tony the Tiger (@realtonytiger) January 28, 2016
So yes, this is an all-ages mascot whose Twitter account does include extensive coverage of children's sports. You can see why that weeding out trolls might be appropriate, but to randomly block furries for no other reason than existing might be going a tad overboard.
Thankfully, Chester Cheetah has no such hangups.
@tallfuzzball Oh, I know I am but I always appreciate the compliment.-- Chester Cheetah (@ChesterCheetah) January 26, 2016
Granted, Cheetos in general skew a bit closer to the "those stoned enough not to care about orange gunk on their fingers" demographic than the G-rated Frosted Flakes, but it's still nice to see another, similarly iconic feline mascot show that they "get" the internet.
@SkyTheWolf5 *notices you too*-- Chester Cheetah (@ChesterCheetah) January 26, 2016
Maybe this is what Kellogg's and Frito-Lay want -- for us to blog and read about their silly social media snafus so they can further build their valuable brands. But hey, if we get some dick jokes and anime memes out of the deal, that's probably a fair trade.