When Disney first bought the Star Wars franchise, we knew they were looking to turn a profit from their multi-billion dollar investment, but when the two biggest merchandising empires combined we couldn't imgaine just how powerful they became. In a flurry of hype and consumer fervor, FORCE FRIDAY is in full effect with dozens if if not hundreds of new toys and accessories being announced, unveiled, and released at the same time. May the force, and your checking account, be with you.

Here's 20 items that caught our eye: