Youtuber Ilia Chkadua gives us a peek inside one of Amazon's fulfillment centers, which are giant warehouses where items are sorted before shipping. His description says to watch the "Associates" work. Are the little orange roomba-like robots "Associates?" Because I think we should make it the law to call all robots Associates from now on.
Having Associates for co-workers would be cool, but water-cooler talk would definitely suffer.