A lot of Jimmy Kimmel's pranks are pretty harsh (mainly his annual "tell your kids you ate all their Halloween candy" ones), but this one is pretty great (and doesn't involve making kids cry for no reason): noticing the sudden influx of overpriced healthy juice stands in Los Angeles, he decided to release his OWN brand of healthy juice - jüce (basically just "juice" but without the "i").
What's in Jimmy Kimmel's health juice? All the important things you need to stay healthy, like water and...Fun Dip mix. So, basically, it's just sugar and water. But to a group of unknowing LA hipsters, it's the key to living a long and irritating life.