If you've seen any commercials for Bungie's upcoming lunar wizard-shooter Destiny, you may be under the impression that it's a Playstation exclusive - but that's just because of a marketing deal worked out between Sony and Activision. Destiny's being released on the Xbox One and Xbox 360 too, but Microsoft isn't allowed to promote that...in the traditional way, at least.
They've found a loophole - by creating a fake fragrance called 'Destiny', and promoting that (check out DestinyFragrance.com)
Sadly, the fragrance isn't real - but if it were, it'd probably smell like hype and Peter Dinklage. We'll know for sure on September 9th. Here's the live action trailer in case you want to re-board the hype train immediately: