If you're releasing a game called Def Jam Rapstar, the advertising should be incredibly simple: use actual professional rappers or regular people who can rap, have them legitimately rap. Show off your licensed songs, show talented people rapping, and give the audience the false impression that maybe they'll be able to hold their own in a rap karaoke game too.
Or, ya know, have Hulk Hogan show off his spray-tanned balls with his daughter right next to him.
And that's a path they chose. The one thing you don't wanna do (and this applies to virtually every product ever) is have over-the-hill era Hulk Hogan and his daughter awkwardly rap along and drop Biggie Smalls references, followed by flashing the Hulkster's orange, leathery testicles at the camera.
This is a very special ad: it might be the absolute worst videogame ad ever. Forget "worst rap videogame ad" - this goes above and beyond the call and delivers the most misguided attempt at stealth marketing that the world may ever experience. Let's lay it out like this:
Someone really should have told Sony there are few things less cool than vloggers rapping about how they're gonna ask their moms to buy them a handheld gaming device for Christmas.
Choicest Lyrics: Gotta ask my mom for one.For sheezy.PSP! PSP! PSP! PSP!